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International Speedway Corporation Joins Forces With Premiere Global Sports To License And Operate myRacetravel.com

Daytona Beach, FL (July 23, 2009) - International Speedway Corporation (Nasdaq: ISCA; OTC Bulletin Board: ISCB) ("ISC") and Chicago-based Premiere Global Sports (www.premieresports.com) today announced a multi-year licensing agreement. In the five and a half year deal, Premiere Global Sports' Sports Travel Division will license and operate ISC's travel brand myRacetravel.com. Through this agreement, Premiere Global Sports will become the official sports and entertainment packaged tour provider for all ISC properties and events, including the Daytona 500®.

"Motorsports travel and hospitality has been a major consumer and corporate focus of Premiere Global Sports and this agreement strengthens our position as a leader in this sector. We look forward to the opportunity to represent ISC's facilities and to serve its racing guests." says Daren Lucas, Vice President Sales and Partnerships of Premiere Global Sports' Sports Travel Division in Cary, North Carolina.

myRacetravel.com is the official travel package provider for racing venues including: Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Chicagoland Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway, and Watkins Glen International. The myRacetravel.com site makes it easy for fans to book travel to live racing events including purchasing tickets, hotel accommodations and transportation to and from the various racetracks. The site even includes access to at-track hospitality and pit passes.

"This is an exciting day for International Speedway," says Daryl Wolfe, CMO, International Speedway Corporation. "With Premiere Global Sports' scale and expertise in travel and hospitality, our facilities and racing guests will benefit from quality programs and customer service. ISC and Premiere Global Sports will make a great team."

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually, as well as numerous other motorsports-related activities. ISC owns and/or operates 13 of the nation's major motorsports entertainment facilities. Premiere Global Sports is the industry leader in providing sports travel, hospitality and marketing services for consumers, corporations and universities.