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North America Sports Media To Become Premiere Global Sports

 

Rebranding Initiative for Global Leader in Sports Hospitality and Event Marketing Services

Chicago, IL (June 24, 2008) -- North America Sports Media, Inc. (NASM), a global leader in sports hospitality and event marketing, today announced a rebranding initiative and will now go by the name Premiere Global Sports. The move strategically restructures the company's corporate identity to align the Premiere name with the Premiere Global Sports divisions and the company's overall commitment to the "Premiere Experience." Premiere Global Sports has been built by acquiring best-of-class entities in their own field. Now, by adopting a consistent 'Premiere' brand and structure, Premiere Global Sports is better positioned to deliver a consistent marketing message and service around the globe.

"Amid the burgeoning sports marketing landscape, Premiere Global Sports is building a fully-integrated event marketing and sports hospitality platform focused on delivering once-in-a-lifetime sports and entertainment experiences to corporate, consumer and collegiate customers," said Premiere Global Sports CEO, Chris Brennan.

The Premiere Global Sports brand features three major business divisions:

Premiere Corporate Events -- Premiere Corporate Events, formerly TSE Sports & Entertainment, helps a company position a brand name, its key customers or a product at sports and entertainment events worldwide. The division has 150-plus active Fortune 500 clients, with a 95 percent client retention rate. "The 'Premiere' name will provide our corporate clients with greater awareness of all the services available under the Premiere Global Sports umbrella," said Robert Tuchman, President of Premiere Corporate Events; offices in New York, NY

Premiere Sports Travel -- Premiere Sports Travel is a leading consumer sports travel and hospitality company. The division is committed to excellence in every detail of the tour: including tickets, transportation, hotel accommodations, hospitality receptions and more. Premiere Sports Travel offers customers a convenient, affordable and, above all, unforgettable first-class experience; offices in Raleigh, NC

Premiere College Sports -- Premiere College Sports, together with Dodds Athletic Tours, is a dedicated, full-service, collegiate sports travel and hospitality division exclusively focused on "official" collegiate, conference and bowl partnerships. Premiere College Sports specializes in developing, marketing, and activating university sports travel and hospitality tours for more than 50 schools from the Big 10, Big 12, ACC, SEC, PAC 10, Big East, and other major conferences; offices in Raleigh, NC and Champaign, IL

The Premiere Global Sports family also includes:

"The Premiere Global Sports divisions create a dynamic, seamless organization, and deliver the right compliment of 'Premiere' services to our many customers, clients and partners," said Brennan, adding, "In 2007, over 100,000 fans and customers enjoyed the 'Premiere Experience.'"

Moving forward, Premiere Global Sports will continue to seek out potential acquisitions and other opportunities such as partnerships and strategic relationships that augment the Premiere Global Sports brand.

"With the unified 'Premiere' brand in place and our passion for sports, Premiere Global Sports will continue delivering memorable experiences to corporate, consumer and college customers for many years to come," said Brennan.

For more information about Premiere Global Sports and all of the company's divisions, log onto www.premieresports.com.

About Premiere Global Sports
Premiere Global Sports (www.premieresports.com) is a holding company formed in 2005 by private equity firm Pfingsten Partners, L.L.C. and sports marketer Christopher J. Brennan to build an integrated sports marketing platform. Premiere Global Sports divisions include New York-based Premiere Corporate Events (www.premierecorporateevents.com), formerly TSE Sports & Entertainment, a full-service sports marketing company that provides customized incentive and brand-building programs for Fortune 1000 clients; North Carolina-based Premiere Sports Travel (www.sportstravel.com), a leading sports travel and hospitality company that sells direct to consumers; Premiere College Sports together with Dodds Athletic Tours (www.collegesportstravel.com), the nation's leading full-service "official" collegiate sports tour provider with more than 50 partner schools from the Big 10, Big 12, ACC, SEC, PAC 10, Big East and other major conferences; offices in Raleigh, NC and Champaign, IL.; Gotickets.com (www.gotickets.com); Premiere Sports Alliances (www.sportsalliances.com); Premiere Golf Experiences (www.golfsportstravel.com) and Premiere Athlete & Celebrity (www.pacspeakers.com)